“People, Data, Business Models” was the title of this year’s technology forum, which was organized for the first time in the industrial city of Linz. The German Chamber of Commerce in Austria (DHK) and Fraunhofer Austria Research invited 20 speakers to a discussion focused in the issue of digitalization. ATP CEO Christoph M. Achammer was invited as one of the headline speakers and also as a participant in the podium discussion, “What does BIM mean in practice?”